Ongoing strategy consulting for rapidly growing Brisbane-based InsurTech Software start-up
Technology start-up with a leading-edge dynamic API data abstraction platform and integrated functional applications to automate and transform end-to-end processes particularly in large and diverse supply-chain industries.
Had successfully tendered with several large blue-chip clients (ASX100 and multi-nationals) and was struggling to manage the pipeline of delivery activity while still financially boot-strapping.
Given the maturity of the business, had a limited commercial strategy with significant opportunity to define the product value stories, customer and prospect segments, and marketing and sales strategy
Developed a hybrid waterfall & agile program management framework to quickly manage workloads, resourcing requirements and prioritisation of critical customer implementation and product development.
Managed the delivery program to ensure adherence and maximum throughput from developers to meet critical customer and product dev timelines
Developed a commercial strategy to maximise sales and marketing efforts, including operating model for sales and commission scheme modernisation.
Exceeded customer expectations on all critical deliverables, leading to return business from several large clients
Ability to seek larger tenders with a greater confidence that customer timelines could be achieved propelling the organisations commercial success.
Just-in-time growth in workforce over a 6 month period to meet the increasing demand of customers while minimising wages costs. The team grew from 10 to more than 60 employees.
Clear prospect segments and sales framework to convert these leads minimising wasted effort through general door-knocking.
Globally recognised and award winning insure-tech software platform now successfully in the market with several leading Australian insurance companies purchasing the platform.